Behind The Frame
A Turrell Immersive Experience
Student Project : Exhibition Catalog & Applications
This project centered around designing an exhibition catalogue that highlights an artist and their body of work, followed by creating a cohesive set of application assets that extend the visual identity of the exhibition. For my project, I chose to focus on renowned light and space artist James Turrell, whose immersive installations challenge perceptions of space, light, and presence. I titled the catalogue Behind The Frame | A Turrell Immersive Experience, envisioning it as a multisensory exhibition hosted at the New Museum in New York City. The catalogue explores Turrell’s key works, conceptual influences, and spatial explorations, while the accompanying application assets—including a responsive webpage, merchandise, and environmental graphics—are designed to reflect the ethereal, meditative quality of his installations and to extend the exhibition experience beyond the gallery space.Application Assets (webpage, merch and environmental graphic)