Sunday Brunch @ Breakfast by Salt’s Cure
The "Sunday Brunch @ Breakfast by Salt’s Cure" campaign is a vibrant showcase of NYC's brunch culture, highlighting the iconic griddle cakes and local culinary artistry at Salt's Cure. Designed to transform every Sunday into an unforgettable celebration, this campaign employs a suite of dynamic promotional materials, from vibrant posters to engaging digital media, emphasizing kinetic typography that captures the rhythm and essence of NYC's gastronomic scene. As part of this project, I will explore how typography behaves across different scales and mediums—ranging from physical, site-specific installations to digital compositions that reveal content over time—creating a consistent and culturally resonant visual system. This approach allows for a seamless experience that connects historical significance with contemporary design, appealing to both local patrons and a broader digital audience.